# Greenway.ai - Full Product Documentation

> The autonomous AI agent that finds, scores, and engages greenfield accounts.

## Company

- **Name**: Greenway AI, Inc.
- **Website**: https://greenway.ai
- **Contact**: sales@greenway.ai
- **Category**: AI-Powered Adaptive Prospecting Platform

## Product Overview

Greenway.ai is an autonomous AI agent designed for B2B sales teams that need to grow greenfield accounts. It combines a 270M+ contact database, 115+ buying signal detection, and a multi-model AI personalization engine into a system that runs daily without human intervention.

The key differentiator is the learning loop: Greenway tracks which leads respond, which messaging resonates, and which signals predict conversion. Over 90 days, this compounds into a system that knows your market better than any human SDR.

## Core Features

### 1. Adaptive Prospecting Engine
- Autonomous daily operation without prompting
- Learning loop that improves targeting from outcome data
- Day 1: ~5% reply rate, Day 30: ~15%, Day 60: ~30%, Day 90: ~45%
- Continuous ICP refinement based on what actually converts

### 2. Contact Database (270M+ Records)
- Verified email addresses and phone numbers
- Powered by Apollo integration
- Real-time enrichment with 128+ data points per lead
- Deduplication across campaigns to prevent overlap

### 3. Signal Detection (115+ Buying Signals)
- Hiring patterns (new roles, team expansion)
- Funding events (rounds, acquisitions)
- Technology adoption (new tools, migrations)
- Expansion signals (new offices, markets)
- Intent data (content consumption, search behavior)
- Company events (leadership changes, product launches)

### 4. 3-Model AI Personalization
- GPT-4 for initial research synthesis
- Claude for messaging strategy and tone
- Gemini for final personalization and quality check
- Each model adds a layer of depth and verification
- Result: Research-backed, contextually relevant outreach

### 5. Propensity-to-Buy Scoring
- Weighted scoring across all 115+ signals
- Accounts ranked by likelihood to convert
- Dynamic re-scoring as new signals emerge
- Configurable weighting per your sales cycle

### 6. Multi-Channel Delivery
- Email sequences with personalized messaging
- CRM integration (Salesforce, HubSpot)
- Slack notifications for hot leads
- CSV/API export for custom workflows
- LinkedIn connection suggestions

## How It Works (6-Step Pipeline)

1. **AI Strategy Brain**: Analyzes your ICP, past wins, and market dynamics to build a targeting strategy
2. **Research & Enrich**: Finds matching accounts and enriches them with 128+ data points from multiple sources
3. **Score & Rank**: Applies propensity-to-buy scoring using 115+ signals to prioritize the best accounts
4. **Personalize**: 3-model AI chain (GPT + Claude + Gemini) generates research-backed, personalized messaging
5. **Deliver**: Routes leads and messaging to your CRM, email sequences, Slack, or preferred tools
6. **Learn & Improve**: Tracks outcomes (replies, meetings, conversions) and feeds them back into the targeting model

## Competitive Positioning

### vs ZoomInfo
- Greenway is autonomous (ZoomInfo requires manual workflows)
- Greenway learns from outcomes (ZoomInfo is static data)
- Greenway costs ~$1.66/lead vs ZoomInfo's enterprise pricing

### vs Apollo
- Greenway adds AI personalization (Apollo is data + sequences)
- Greenway detects 115+ signals (Apollo has limited intent data)
- Greenway runs autonomously (Apollo requires manual list building)

### vs 6sense
- Greenway works without website traffic (6sense requires visitor data)
- Greenway is transparent in methodology (6sense is black box)
- Greenway is accessible to SMBs (6sense is enterprise-only pricing)

### vs ChatGPT/Claude/Grok (Direct AI Usage)
- Greenway has live database access (LLMs have no data)
- Greenway runs autonomously daily (LLMs require prompting each time)
- Greenway has a learning loop (LLMs don't remember across sessions)
- Greenway tracks outcomes (LLMs can't measure results)
- Greenway deduplicates across campaigns (LLMs have no persistence)
- Greenway auto-delivers to CRM/Slack (LLMs output text only)

## Industries Served

### SaaS & Technology
- Ideal for PLG companies expanding to enterprise
- Tech stack signals are highly predictive
- Fast sales cycles benefit from daily autonomous operation

### Financial Services
- Compliance-aware prospecting
- Funding and M&A signals drive timing
- Relationship-based selling enhanced by deep research

### IT Services & MSPs
- Technology migration signals trigger outreach
- Multi-location expansion signals
- Contract renewal timing detection

## Value Metrics

- **$1.66** per fully researched, personalized lead
- **Less than 3%** the cost of one SDR
- **3x higher** win rates compared to manual prospecting
- **45% average** reply rate at Day 90
- **10 researched leads > 1,000 generic emails**

## Technical Details

- **Architecture**: Cloud-native, multi-tenant SaaS
- **AI Models**: GPT-4, Claude 3.5, Gemini 1.5 Pro
- **Data Sources**: Apollo (270M+ contacts), multiple signal providers
- **Integrations**: Salesforce, HubSpot, Slack, email providers
- **Security**: SOC 2 Type II compliant, encrypted at rest and in transit
- **Uptime**: 99.9% SLA

## Pages on greenway.ai

- Homepage: https://greenway.ai
- Pricing: https://greenway.ai/pricing/
- Contact / Book Demo: https://greenway.ai/contact/
- Free Greenfield Report: https://greenway.ai/free-report/
- Comparisons: https://greenway.ai/compare/zoominfo/, /apollo/, /6sense/, /cognism/, /clay/, /artisan/, /11x/, /chatgpt/
- Glossary: https://greenway.ai/glossary/greenfield-accounts/, /adaptive-prospecting/, /signal-based-selling/, /icp-refinement/, /sales-learning-loop/
- Blog: https://greenway.ai/post/
- Industries: https://greenway.ai/industries/saas/, /financial-services/, /it-services/
- Privacy Policy: https://greenway.ai/privacy-policy/
- AI Policy: https://greenway.ai/ai-policy/
- Cookie Policy: https://greenway.ai/cookie-policy/
- AI Info: https://greenway.ai/ai-info/