ICP brain
Capture titles, industries, company size, geography, value proposition, disqualifiers, lookalikes, exclusions, and timing signals in one operating profile.
- Website analysis
- ICP editor
- Messaging style rules
Features
Sales intelligence for SMB, mid-market, and greenfield account growth.
Greenway is an always-on GTM execution system. It learns your ICP, watches the market for buying signals, qualifies decision-makers, writes relevant outreach, and pushes work into CRM, Slack, and your sales workflow.
01
Teach the agent
Start from your website, ICP notes, target industries, account size, disqualifiers, tone, and outreach rules.
02
Find account motion
Scan for buying signals like hiring, leadership changes, funding, expansion, technology shifts, and category demand.
03
Qualify the lead
Match accounts to your ICP, find decision-makers, enrich contact data, and score fit before anything reaches the team.
04
Execute outreach
Generate signal-grounded email and LinkedIn messaging, deliver to your workflow, and keep every lead tied to its reason.
05
Learn from outcomes
Use replies, meetings, ignores, and disqualifications to refine targeting, signals, scoring, and message strategy.
Built around the work revenue teams actually do
The product is organized around the operating flow in the Greenway application: onboarding, ICP, signals, leads, messaging, inbox, tasks, CRM delivery, settings, and team notifications.
Signal intelligence
Prioritize accounts based on movement in the market, not static database filters. Greenway watches for the signals that make outreach timely.
- 115+ signal types
- Positive and negative signals
- Signal citations
Lead qualification
Research companies, identify decision-makers, score fit, enrich contact data, and separate real opportunities from low-fit list filler.
- Account scoring
- Decision-maker lookup
- Email and phone enrichment
Personalized messaging
Turn company context and buying signals into messages that explain why the conversation is relevant now.
- Signal-specific copy
- Tone controls
- Message testing
Revenue workspace
Manage leads, replies, conversations, CRM status, and follow-up tasks without spreading context across disconnected tools.
- Leads table
- Inbox
- Tasks and CRM views
Team delivery
Send qualified leads and status updates where the sales team already works, with CRM and Slack paths for operational handoff.
- Slack alerts
- CRM delivery
- Run status updates
Human control
Keep the agent bounded by your rules. You can guide targeting, approve direction, set exclusions, and change schedule controls as the market changes.
- Exclusions
- Schedule controls
- Plain-English steering
Learning loop
Every response teaches the system which accounts, signals, titles, and messages are converting so the next run starts smarter.
- Reply feedback
- ICP refinement
- Daily optimization
Why it matters
The feature is the learning system, not another list export.
Static sales tools give teams more records to sort. Greenway gives teams an operating loop that connects market signals, qualification, outreach, response data, and next-step execution.
- Launch a new territory without weeks of manual list building.
- Prioritize SMB and mid-market accounts that are actively changing.
- Give reps context for why each account is worth contacting now.
- Reduce tool sprawl across data, enrichment, research, messaging, CRM, and Slack.
See what Greenway would find in your market.
Request a free report and get 10 researched leads matched to your ICP, with the account signal and outreach angle attached.