Greenway guide
High-propensity buyers, researched daily, with the evidence attached.
What arrives each morning
Each researched buyer includes the account, the right contact, a verified email, current buying signals, why the signal matters, and a message angle. Greenway delivers a manageable list of researched, high-propensity buyers each morning, sized so your team can work every one, with more available on request. When the market does not produce enough high-confidence prospects, the list is shorter.
What each buyer record contains
Every high-propensity buyer Greenway delivers carries the same fields, so a rep can see who to contact, how to reach them, and why now, without opening another tool.
| Field | What it holds | How Greenway fills it |
|---|---|---|
| Account | A company that matches your ideal customer profile | Matched against the ICP you set: industries, company size, geography, disqualifiers, and exclusions |
| Contact | A decision-maker in a role that fits your ICP | Decision-maker lookup during buyer qualification |
| Email and phone | A direct email address and phone number | Greenway's verified contact database |
| Buying signal | The current event that makes the account timely, with a citation to the evidence | Signal detection across hiring, funding, leadership, technology, expansion, and category demand |
| ICP fit summary | How well the buyer matches each of your ICP criteria | The ICP analysis included with every buyer |
| Score | Where the account ranks on fit, intent, and timing | Score and rank step, so the best opportunities appear first |
| Message draft | Email and LinkedIn copy that references the signal | Research-backed personalization written for each prospect |
| Delivery | Where the buyer lands for your team | CRM delivery, Slack alerts, or the Greenway buyers table |
Sample buyer record
The shape of one buyer record, with placeholders in brackets. A real report fills each field from your own market.
- Account
- [Company], [industry], [size band], [region]
- Contact
- [Name], [title that matches your target roles]
- Email and phone
- [verified work email], [direct phone]
- Buying signal
- [event], [link to the evidence]
- ICP fit summary
- [criteria met], [criteria missed]
- Score
- [fit], [intent], [timing]
- Message draft
- [opening line that names the signal and why it matters to them]
- Delivery
- [your CRM or Slack channel]
How each day's buyers are researched
Greenway runs the same six steps every day, and each run starts from what the previous runs learned.
Step 1
Strategy
Your ICP, target industries, and buying signals define what Greenway looks for. The strategy changes as it learns what works.
Step 2
Research and enrich
Greenway finds companies that match your profile right now and enriches the contact data for the people you need to reach.
Step 3
Score and rank
Every account is scored on fit, intent, and timing, so the highest-propensity buyers rise to the top.
Step 4
Personalize
A chain of AI models writes research-backed messaging for each prospect, grounded in that account's signals.
Step 5
Deliver
High-propensity buyers arrive each morning with verified contact data, buying signals, and messaging, in the place your team already works.
Step 6
Learn and improve
Opens, replies, and meetings feed back into targeting and messaging, so the next run starts from what converted.
You stay in control
The agent works inside the rules you set.
- Exclusions keep accounts you do not want contacted out of every run.
- Schedule controls decide when the agent runs.
- Plain-English steering directives redirect targeting as your market changes, and you can override the agent at any time.
Frequently asked questions
What should each researched buyer include?
A useful buyer record includes the account, a role-matched contact, a verified deliverable email, current buying signals, why the signal matters, and a personalized message angle that references the evidence.
Do researched buyers come with verified emails?
Yes. Each buyer record includes a direct email address and phone number from Greenway's verified contact database, alongside company context and a clear reason the contact fits the ICP.
How many high-propensity buyers does Greenway deliver each day?
Greenway delivers a manageable list of researched, high-propensity buyers each morning, sized so your team can work every one, with more available on request. When the market does not produce enough high-confidence prospects, the list is shorter.
Why do some days have fewer buyers?
Greenway sends only accounts with a current, relevant signal and a good ICP match. On days when fewer accounts qualify, the list is shorter, and every buyer on it is worth working.
Where are researched buyers delivered?
Buyers can go to your CRM, to Slack as alerts, or to the buyers table in the Greenway workspace, where replies, conversations, and follow-up tasks stay attached to each buyer.
Can I see a sample before committing?
Yes. The free greenfield report delivers about 20 high-propensity buyers in your market, each with verified contact data, buying signals, an ICP analysis, and a personalized outreach draft.
Related reading
- How buying signals are found and checkedSignal types, the validation checklist, and how a signal becomes a first message.
- Get a free greenfield reportSee a set of researched, high-propensity buyers in your own market.
- Account scoring beyond firmographicsHow signal-weighted scoring separates accounts that could buy from accounts likely to buy soon.
- The sales learning loopHow outcomes from each run improve targeting and messaging on the next one.
- Greenway featuresICP setup, signal intelligence, buyer qualification, delivery, and human control.