Greenway AWS Partner Program
More SMB pipeline for AWS Partners, in every region and language.
Greenway gives AWS Partners, distributors, and their resellers an agentic go-to-market engine. It finds the SMB and mid-market buyers whose signals show a need you solve, writes outreach in their language, and helps you turn replies into AWS co-sell opportunities in ACE. Choose your region, then the motion that matches how you sell.
AWS teams using Greenway Partner Intelligence: sign in to AWS Partner Intelligence
- SMB, greenfield, and mid-market contacts
- 270M+SMB, greenfield, and mid-market contacts
- Data points researched on every buyer
- 128+Data points researched on every buyer
- Buying signals watched
- 115+Buying signals watched
- Languages for messaging
- 30+Languages for messaging
Choose your region
Every motion runs in all five AWS regions. Each region has its own languages, outreach rules, and buying habits, and its own page with the full detail.
NAMER · United States and Canada
More SMB pipeline for AWS Partners across the US and Canada.
North America has the largest number of AWS Partners competing for the same SMB accounts. Greenway gives your sellers the buyers showing a signal this week, the reason to reach out, and a message that reads like it was written for one person, in English, Spanish, or French for Quebec.
- A crowded partner market. Many partners call on the same SMB accounts. The partner who arrives with a specific, dated reason to talk gets the meeting.
- Two email rulebooks. In the US, cold business email is allowed with honest headers, a postal address, and a working opt-out. In Canada, email needs consent, which can be implied when a work address is published and the message fits the person's role.
- Quebec expects French. Accounts in the province of Quebec get French-first outreach, written and proofread by native speakers at the Global Markets level.
- Territory depth. US territories are large. Greenway ranks every buyer by Propensity to Buy, so sellers spend the week on the accounts most likely to move.
Messaging languages
- English
- Spanish
- Canadian French
Main markets
United States, Canada (outside Quebec), Quebec (province of Canada)
Why AWS Partners use Greenway
SMB is most of every territory
Small and medium businesses make up about 90% of businesses worldwide, according to the World Bank. Greenway finds the ones showing a need you solve this quarter.
Every market in its own language
Outreach is written for each country's language, business culture, and outreach rules, from Montreal to São Paulo, Munich, Riyadh, Tokyo, and Shanghai.
A reason to talk on every buyer
Each buyer arrives with a dated buying signal, the need it points to, the right contact, and the opening angle.
Co-sell with AWS through ACE
Qualified opportunities are registered in ACE, so AWS account teams can see and support your deals.
Four go-to-market motions
Each motion has its own page with the full program: who it is for, what Greenway runs, an example buyer, the fit check, and the questions to bring to the first call.
- Motion 1 · AWS Partners selling directScaled Partner InitiativeFor AWS consulting partners, MSPs, and SIs selling directly to SMB and mid-market customers who want more AWS pipeline without hiring SDRs.Read the program details
- Motion 2 · AWS Authorized Distributors and their resellersDistributors and ResellersFor AWS Authorized Distributors who want to know which resellers can win in SMB, recruit new ones, and give the best a daily pipeline engine.Read the program details
- Motion 3 · AWS Security PartnersSecurity Partner GTMFor AWS Security Partners and managed security providers who want security buyers showing an active buying signal, reached in their own language.Read the program details
- Motion 4 · Partners selling across countriesGlobal MarketsFor partners selling across several countries who need outreach in the buyer's language, local business norms, native-language callers, and a local team.Read the program details
Which motion fits you?
Start from how you work with AWS today. You can combine motions, for example Security Partner GTM in several countries with Global Markets.
| If you | Start with | What changes for your team |
|---|---|---|
| You sell AWS services directly to SMB and mid-market customers | Scaled Partner Initiative | Get high-propensity buyers and outreach in your voice without hiring SDRs |
| You are an AWS Authorized Distributor | Distributors and Resellers | Score your resellers, run a pilot with the strongest, and recruit new ones |
| You resell AWS through a distributor | Distributors and Resellers | Ask your distributor about activation, or request details directly |
| You sell security services on AWS | Security Partner GTM | Reach buyers with an active security signal, such as a new security leader |
| You sell in several countries or languages | Global Markets | Add human-proofread messaging, native callers, and a local team |
| You manage partners at AWS | The AWS partner team questions below | Refer a partner and see how pipeline reaches your ACE views |
Outreach rules by country
Korea and Germany are the hard stops for cold B2B outreach; the US, UK, France and Japan allow it with conditions. We check this table before a managed campaign targets a country.
| Country | Cold B2B email | Cold B2B calls | What we do |
|---|---|---|---|
| United States | Allowed, with honest headers, a postal address and an opt-out honored within 10 business days | Allowed to businesses; mobile numbers can count as residential | Screen mobile numbers against do-not-call lists; no automated or AI voice calls to mobiles without written consent |
| Canada | Only with consent, or implied consent from a published work address relevant to the role | Live calls allowed; we keep an internal do-not-call list | Identify the sender and who the message is for; unsubscribe within 10 business days |
| United Kingdom | Allowed to company addresses; sole traders need consent | Allowed after screening the TPS and CTPS registers | Document a legitimate interest assessment and tell people where we got their details at first contact |
| France | Allowed when the message is relevant to the person's job | Allowed with an opt-out | Confirm people in purchased data were told how their details would be used |
| Germany | Needs prior consent, even business to business | Needs a reasonable expectation of interest | Lead with LinkedIn and introductions; email only after consent |
| Other EU countries | Varies by country | Varies by country | Checked country by country before launch |
| Japan | Opt-in, except addresses a company publishes itself | Allowed | Label advertising email with the sender, postal address and opt-out; formal Japanese throughout |
| South Korea | Needs express prior consent, even business to business | Needs express prior consent, even business to business | Lead with partner introductions, events and LinkedIn; advertising email or calls only after consent |
Rules change, and every campaign plan is checked against current law at kickoff. AWS-funded partners accept the partner program acknowledgement before their workspace is turned on.
Four engagement levels
Choose how much of the work Greenway runs. You can move up a level as results come in.
| Done By You | Done With You | Done For You | Done For You + Global Markets | |
|---|---|---|---|---|
| Best for | Partners with their own sellers who need better buyers to call | Partners who want to run outbound with Greenway doing the heavy lifting | Partners who want a full outbound team without hiring one | Partners selling into several countries and languages |
| Buyer research | High-propensity buyers ranked on 128+ data points from 115+ buying signals | Ranked on 128+ data points, signals validated | Ranked on 128+ data points, signals validated and opportunities qualified | Ranked on 128+ data points, checked by people, plus local-market signals |
| Scores on every buyer | Propensity to Buy | Propensity to Buy and Propensity to Convert | Both scores plus opportunity qualification | Both scores plus opportunity qualification |
| Outreach | Greenway drafts, your team sends; email and LinkedIn templates | Messages written by subject experts; Greenway sends email and LinkedIn after you approve | Email, LinkedIn, and phone, in several languages | Adds native-language calling in market hours |
| Replies and meetings | Your team handles replies and calendars | A close note for every positive reply; calendar connected | Greenway qualifies replies and books meetings with a brief for your seller | Greenway qualifies replies and books meetings with a brief for your seller |
| AWS co-sell in ACE | ACE-ready opportunity templates | ACE-ready opportunity templates | Opportunities created in ACE for you | Opportunities created in ACE for you |
| Amazon Quick | Connected through MCP | Connected through MCP | Connected through MCP | Connected through MCP |
| CRM | CSV export | HubSpot export | Salesforce and HubSpot connected | Salesforce and HubSpot connected |
| Onboarding | Self-service | Virtual | In-person kickoff, then virtual | In person, in each market |
| Account team | Dashboard and weekly call | Shared team and weekly report | Dedicated manager and full reporting | Dedicated manager and a local team |
Included at every level
- A partner fit score, so you know which motion suits your team before you start
- High-propensity buyers drawn from 270M+ SMB, greenfield, and mid-market contacts, researched across 128+ data points and 115+ buying signals, with a dated source on every signal
- A free AI readiness report on a 100-point scale, with the fixes that matter first
- Greenway inside Amazon Quick through MCP
- Prospecting templates for email and LinkedIn
- A weekly check-in call and unlimited users
Commercial terms depend on the level, the number of markets, and program eligibility, and are shared on the first call.
Greenway inside Amazon Quick, for every partner
Greenway connects to Amazon Quick through MCP (Model Context Protocol), the open standard Amazon Quick uses to reach outside tools. The connection is included at every engagement level, so every partner's sellers and AWS partner managers can work with Greenway from the AWS workspace they already use.
What sellers and partner managers ask in Amazon Quick
- "Show me today's high-propensity buyers in Germany for our migration offer."
- "Which buyers replied this week, and what signal surfaced each one?"
- "Draft a follow-up in French for the operations director at this account."
- "Which opportunities from Greenway are registered in ACE this quarter?"
For AWS Partner Development Managers and Partner Territory Managers
The questions AWS partner teams ask before they introduce a partner. To refer a partner, use the form below or email the partner's name and website.
AWS Partner Intelligence
Find the partners who can win in SMB: assess SMB potential, prioritize recruitment and activation, and pick which partners to put into Greenway. AWS reviewers get read-only access to the dashboard and partner profiles.
Need access? Ask James at Greenway to create your account.
How do I introduce a partner to Greenway?
Use the request form on this page and choose "AWS team member referring a partner", or send the partner's name and website to james@greenway.ai. We run the free readiness report and partner fit score first, then join a call with you and the partner.
Which partners are the best fit?
Partners who already win some SMB customers and want to win more: clear, packaged offers, a lean sales team without SDRs, one SMB champion who will own the work, and a willingness to co-sell through ACE. Referral-only, enterprise-only, and resale-only partners are usually a poor fit.
How are partners scored?
Greenway scores each partner from public evidence on five pillars: proven SMB selling, SMB intent, co-sell readiness, SMB go-to-market fit, and momentum. Every point carries a dated source. The score is Greenway's own estimate, separate from AWS-internal measures such as ACE data or partner tiers.
How will I see the pipeline?
Qualified opportunities are registered in ACE, so they appear in your normal ACE views. Partners in a pilot also get a monthly review with you, covering buyers delivered, reach rate, signal hit rate, opportunities, and wins, and each partner's status.
What do you need from me?
An introduction, the partner's go-to-market plan if you have one, a seat on the kickoff call, and 30 minutes a month for the review. Greenway builds the partner's ideal customer profile from that plan, so the partner fills in nothing new.
Is there a cost to the partner?
Commercial terms depend on the motion, the engagement level, and the number of markets. Selected partners can receive program-funded pilot access. We confirm terms with you and the partner on the first call.
How quickly does a partner see results?
The first high-propensity buyers arrive the morning after kickoff. Reach rate is first read in week two, signal hit rate in week three, days to first pipeline at day 30, and opportunities at day 90.
Can AWS teams and partners use Greenway in Amazon Quick?
Yes. Greenway connects to Amazon Quick through MCP for every partner, so partner sellers can ask about their buyers, replies, and pipeline from the AWS workspace they already use.
How does Greenway protect the partner's reputation and AWS's?
Outreach follows each country's rules, every message offers an opt-out, sending identities and volumes are agreed in advance, and every buyer comes with a sourced reason to talk. Partners send in their own voice or approve every message before it goes out.
Which regions does the program cover?
All five AWS regions: NAMER, LATAM, EMEA, APJ, and GCR (Greater China). Messaging runs in 30+ languages, and the Global Markets level adds native-language callers and a local team in each market.
Contact the Greenway partner team
Partners and AWS partner teams use the same form. Send your details and the Greenway partner team will reply within one business day. The first call covers:
- Your free AI readiness report, so you see how buyers and AI answer engines find you today
- Which motion and engagement level fit your team, your markets, and your AWS goals
- Program eligibility for your partner type, region, and country
- A sample of high-propensity buyers from one of your target markets
Prefer email? Write to james@greenway.ai. AWS partner managers can send a partner's name and website to the same address.
Frequently asked questions
What is the Greenway AWS Partner Program?
It is how Greenway works with AWS Partners in every region: four go-to-market motions for partners selling direct, distributors and their resellers, security partners, and partners selling across several countries, each run at the engagement level you choose.
Who is it for?
AWS consulting partners, MSPs, and SIs; AWS Authorized Distributors and the resellers who buy through them; AWS Security Partners; and software companies selling on AWS Marketplace who want more SMB and mid-market pipeline.
What data is behind each buyer?
Greenway researches 270M+ SMB, greenfield, and mid-market contacts, watches 115+ buying signals, and scores each buyer across 128+ data points, with a dated source on every signal and a verified email, LinkedIn profile, and phone number.
How does it connect to AWS co-sell?
Qualified opportunities are registered in ACE in AWS Partner Central, so AWS account teams can see and support them. At the Done For You level Greenway creates the ACE opportunity for you.
Why is there no pricing on this page?
Commercial terms depend on the motion, the engagement level, the number of markets, and program eligibility, which can include program-funded pilots for selected partners. We share them on the first call.
How do I get started?
Pick your region, then fill in the request form. The Greenway partner team replies within one business day with your free AI readiness report and a time to talk about the right motion for your team.