Motion 4 · Global Markets
A globally scalable, locally tailored program.
Global Markets is the Greenway engagement level for partners selling across several countries and regions, from Canada and Brazil to Germany, the Gulf, Japan, Korea, and Taiwan. One program scales across every market, and each market gets outreach tailored to it. It adds human-translated and proofread messaging, outreach adapted to each market's business culture and rules, native-language callers in market hours, and a local team that onboards you in person.
- Messaging languages
- 30+
- Translation
- Human-proofread
- Calling
- Native speakers, local hours
- Onboarding
- In person, per market
Why one campaign cannot cover every market
Translation is only the start
A message for a Munich manufacturer needs formal address and precise detail. The same offer for a São Paulo retailer reads better warm and personal, and for a Tokyo firm it needs an introduction that respects hierarchy. Machine translation misses all three.
The rules differ by country
Germany requires prior consent for advertising email, even business to business. The US requires a clear opt-out. Canada, Japan, and Korea have their own consent rules. Each region page shows how outreach usually runs there.
The right channel differs too
Phone carries more weight in much of Southern Europe and the Gulf, WhatsApp is a business channel across Latin America, and LinkedIn reach varies widely across Asia.
Trust is local
Buyers want a partner who knows their market, their regulators, and their language. A local team and local references earn that faster.
What Global Markets adds
Everything in Done For You, plus the people and process to sell well in each country.
Human-translated messaging
Messages, call scripts, and meeting briefs are translated and proofread by native speakers. Steer the agent in your own language at any time.
Local customization
Outreach follows each market's norms: formal or informal address, local references, regulation that matters to the buyer, and how decisions are made.
Channels set per country
Email, LinkedIn, and phone are mixed to fit each country's rules and habits, with an opt-out in every message and a shared suppression list.
Native-language calling
Callers who speak the buyer's language work in market hours and hand qualified meetings to your sellers with a brief.
Local-market signals
Signals from local sources, such as company registers, local job boards, and regional news, are added to the research for each market.
A local team
A dedicated account manager, plus in-person onboarding in each market, with regular visits to review results with your team.
How a new market launches
Each market goes live on the same four steps, so each new country follows a proven path.
Step 1
Pick the market and offer
Choose the country, the sectors, and the AWS offer to lead with. Greenway builds the market's ideal customer profile and signal set.
Step 2
Localize
Messaging and call scripts are written, translated, and proofread for the market, and channels are set to fit local rules.
Step 3
Onboard in person
The local team runs a kickoff workshop with your sellers and agrees the review rhythm.
Step 4
Run and review
Buyers, replies, meetings, and ACE opportunities are reported by market, and each market's learning sharpens the next run.
Four engagement levels: pick how much Greenway runs
Every level researches buyers across 128+ data points and 115+ buying signals, and includes the partner fit score, prospecting templates, the AI readiness report, Amazon Quick, and a weekly check-in. Higher levels add validation, more channels, done-for-you execution, and local teams.
| Done By You | Done With You | Done For You | Done For You + Global Markets | |
|---|---|---|---|---|
| Best for | Partners with their own sellers who need better buyers to call | Partners who want to run outbound with Greenway doing the heavy lifting | Partners who want a full outbound team without hiring one | Partners selling into several countries and languages |
| Buyer research | High-propensity buyers ranked on 128+ data points from 115+ buying signals | Ranked on 128+ data points, signals validated | Ranked on 128+ data points, signals validated and opportunities qualified | Ranked on 128+ data points, checked by people, plus local-market signals |
| Scores on every buyer | Propensity to Buy | Propensity to Buy and Propensity to Convert | Both scores plus opportunity qualification | Both scores plus opportunity qualification |
| Outreach | Greenway drafts, your team sends; email and LinkedIn templates | Messages written by subject experts; Greenway sends email and LinkedIn after you approve | Email, LinkedIn, and phone, in several languages | Adds native-language calling in market hours |
| Replies and meetings | Your team handles replies and calendars | A close note for every positive reply; calendar connected | Greenway qualifies replies and books meetings with a brief for your seller | Greenway qualifies replies and books meetings with a brief for your seller |
| AWS co-sell in ACE | ACE-ready opportunity templates | ACE-ready opportunity templates | Opportunities created in ACE for you | Opportunities created in ACE for you |
| Amazon Quick | Connected through MCP | Connected through MCP | Connected through MCP | Connected through MCP |
| CRM | CSV export | HubSpot export | Salesforce and HubSpot connected | Salesforce and HubSpot connected |
| Onboarding | Self-service | Virtual | In-person kickoff, then virtual | In person, in each market |
| Account team | Dashboard and weekly call | Shared team and weekly report | Dedicated manager and full reporting | Dedicated manager and a local team |
Commercial terms depend on the level, the number of markets, and program eligibility, and are shared on the first call.
Is this motion a fit?
Global Markets suits partners already selling in one country who want to open the next ones.
A strong fit
- You sell, or plan to sell, in two or more countries
- Your buyers expect to be approached in their own language
- You can deliver in the new market, directly or with a local partner
- You want in-person onboarding and a local team working alongside your sellers
Usually a poor fit
- You sell in one country and one language only
- You cannot deliver services in the target market yet
- Your offer is not yet clear in your home market
Questions to bring to the first call
- Which country do you want to open next, and why that one?
- Do you have customers or references there already?
- Who on your team speaks the language, if anyone?
- Which AWS offer will you lead with in the new market?
Frequently asked questions
Which languages does Greenway write in?
Greenway writes messaging in 30+ languages. At the Global Markets level, messages, call scripts, and briefs are also translated and proofread by native speakers.
How do you handle privacy and local outreach rules?
Greenway is GDPR and CCPA compliant, and channels are set per country to fit local rules: for example, no advertising email without prior consent in Germany, and an opt-out in every message everywhere. The plan for each market is reviewed against current local law at kickoff.
Can we start with one market?
Yes. Most partners start with one market, review results after the first sprint, and then add countries one at a time.
Do you meet our team in person?
Yes. Global Markets includes in-person onboarding in each market and regular visits from the local team to review results.
Get the Global Markets details for your market
Partners and AWS partner teams use the same form. Send your details and the Greenway partner team will reply within one business day. The first call covers:
- Your free AI readiness report, so you see how buyers and AI answer engines find you today
- Which motion and engagement level fit your team, your markets, and your AWS goals
- Program eligibility for your partner type, region, and country
- A sample of high-propensity buyers from one of your target markets
Prefer email? Write to james@greenway.ai. AWS partner managers can send a partner's name and website to the same address.
Other partner motions
- Scaled Partner InitiativeFor AWS consulting partners, MSPs, and SIs selling directly to SMB and mid-market customers who want more AWS pipeline without hiring SDRs.
- Distributors and ResellersFor AWS Authorized Distributors who want to know which resellers can win in SMB, recruit new ones, and give the best a daily pipeline engine.
- Security Partner GTMFor AWS Security Partners and managed security providers who want security buyers showing an active buying signal, reached in their own language.
- AWS Partner Program overviewAll four motions, every region, the engagement levels, and how to request program information.