Greenway APJ Partner Program · Australia, New Zealand, Japan, Korea, India, and Southeast Asia
Win SMB buyers across Asia Pacific and Japan, in their language and on their terms.
APJ spans some of the strictest outreach rules and the widest range of languages and buying cultures of any region. Greenway finds the buyers showing a signal now, writes in Japanese, Korean, Bahasa, Hindi, or English as each market expects, and sets channels to fit local consent rules.
- SMB, greenfield, and mid-market contacts
- 270M+SMB, greenfield, and mid-market contacts
- Data points researched on every buyer
- 128+Data points researched on every buyer
- Buying signals watched
- 115+Buying signals watched
- Languages for messaging
- 30+Languages for messaging
What changes when you sell in Asia Pacific and Japan
Opt-in markets need a different plan
Japan requires consent before advertising email, with limited exceptions, and Korea requires prior consent for advertising email, messages and calls, even to businesses. Outreach there leads with LinkedIn, partner introductions, and events, with phone in Japan.
Inferred consent in Australia and New Zealand
Email to a published work address is allowed when the message relates to the person's role and the address carries no refusal. Every message identifies the sender and offers an unsubscribe.
Japan and Korea reward formality
Messages follow local business etiquette and respect hierarchy. Native speakers translate and proofread them at the Global Markets level, and native callers work in market hours.
India and Southeast Asia move fast
Fast-growing SMB markets with new data protection laws taking effect. Each market plan is checked against current rules at kickoff.
Four go-to-market motions in APJ
Every motion is available in this region. Each program page explains who it is for, what Greenway runs, an example buyer, and the fit check.
- Motion 1 · AWS Partners selling directScaled Partner InitiativeFor AWS consulting partners, MSPs, and SIs selling directly to SMB and mid-market customers who want more AWS pipeline without hiring SDRs.How it runs in APJ
- Motion 2 · AWS Authorized Distributors and their resellersDistributors and ResellersFor AWS Authorized Distributors who want to know which resellers can win in SMB, recruit new ones, and give the best a daily pipeline engine.How it runs in APJ
- Motion 3 · AWS Security PartnersSecurity Partner GTMFor AWS Security Partners and managed security providers who want security buyers showing an active buying signal, reached in their own language.How it runs in APJ
- Motion 4 · Partners selling across countriesGlobal MarketsFor partners selling across several countries who need outreach in the buyer's language, local business norms, native-language callers, and a local team.How it runs in APJ
How outreach adapts across APJ
A starting view of language and channel by market. The plan for each market is set with you at kickoff and checked against current local rules.
| Market | Languages | How outreach usually runs |
|---|---|---|
| Australia and New Zealand | English | Email to published work addresses for role-relevant messages, with sender identification and an unsubscribe; LinkedIn and phone |
| Japan | Japanese | Opt-in for advertising email; LinkedIn, phone, introductions, and events lead; formal Japanese throughout |
| South Korea | Korean | Express prior consent for advertising email, messages and calls, even to businesses; introductions, events and LinkedIn lead; no advertising messages at night without separate consent |
| Singapore | English, Mandarin, Malay, Tamil | Bulk commercial email labeled with an unsubscribe; LinkedIn and phone |
| India | English, Hindi, regional languages | LinkedIn and email; sales calls from registered promotional number series |
| Southeast Asia | Bahasa, Malay, Thai, Vietnamese, Tagalog, English | Consent-based data protection laws; local language and opt-out norms per country |
A APJ buyer, as your seller sees it
Every buyer arrives as a signal card your seller can act on in two minutes.
- Signal
- Announced a second factory and is hiring a production systems engineer. Its quality data still lives in spreadsheets on a shared drive.
- Need
- One view of quality data across both sites before the new line starts.
- Buyer
- Manager, Production Systems, Hoshino Seimitsu, a 180-person precision parts maker in Aichi. Phone and LinkedIn attached.
- Channel
- Introduction through your AWS partner manager, then a phone call in formal Japanese. Email only with consent.
- Your angle
- Offer a short AWS data foundation assessment for the new site, presented in Japanese with a clear scope and timeline.
Illustrative example. Hoshino Seimitsu is a fictional company.
Four engagement levels
Choose how much of the work Greenway runs. You can move up a level as results come in.
| Done By You | Done With You | Done For You | Done For You + Global Markets | |
|---|---|---|---|---|
| Best for | Partners with their own sellers who need better buyers to call | Partners who want to run outbound with Greenway doing the heavy lifting | Partners who want a full outbound team without hiring one | Partners selling into several countries and languages |
| Buyer research | High-propensity buyers ranked on 128+ data points from 115+ buying signals | Ranked on 128+ data points, signals validated | Ranked on 128+ data points, signals validated and opportunities qualified | Ranked on 128+ data points, checked by people, plus local-market signals |
| Scores on every buyer | Propensity to Buy | Propensity to Buy and Propensity to Convert | Both scores plus opportunity qualification | Both scores plus opportunity qualification |
| Outreach | Greenway drafts, your team sends; email and LinkedIn templates | Messages written by subject experts; Greenway sends email and LinkedIn after you approve | Email, LinkedIn, and phone, in several languages | Adds native-language calling in market hours |
| Replies and meetings | Your team handles replies and calendars | A close note for every positive reply; calendar connected | Greenway qualifies replies and books meetings with a brief for your seller | Greenway qualifies replies and books meetings with a brief for your seller |
| AWS co-sell in ACE | ACE-ready opportunity templates | ACE-ready opportunity templates | Opportunities created in ACE for you | Opportunities created in ACE for you |
| Amazon Quick | Connected through MCP | Connected through MCP | Connected through MCP | Connected through MCP |
| CRM | CSV export | HubSpot export | Salesforce and HubSpot connected | Salesforce and HubSpot connected |
| Onboarding | Self-service | Virtual | In-person kickoff, then virtual | In person, in each market |
| Account team | Dashboard and weekly call | Shared team and weekly report | Dedicated manager and full reporting | Dedicated manager and a local team |
Included at every level
- A partner fit score, so you know which motion suits your team before you start
- High-propensity buyers drawn from 270M+ SMB, greenfield, and mid-market contacts, researched across 128+ data points and 115+ buying signals, with a dated source on every signal
- A free AI readiness report on a 100-point scale, with the fixes that matter first
- Greenway inside Amazon Quick through MCP
- Prospecting templates for email and LinkedIn
- A weekly check-in call and unlimited users
Commercial terms depend on the level, the number of markets, and program eligibility, and are shared on the first call.
Greenway inside Amazon Quick, for every partner
Greenway connects to Amazon Quick through MCP (Model Context Protocol), the open standard Amazon Quick uses to reach outside tools. The connection is included at every engagement level, so every partner's sellers and AWS partner managers can work with Greenway from the AWS workspace they already use.
What sellers and partner managers ask in Amazon Quick
- "Show me today's high-propensity buyers in Germany for our migration offer."
- "Which buyers replied this week, and what signal surfaced each one?"
- "Draft a follow-up in French for the operations director at this account."
- "Which opportunities from Greenway are registered in ACE this quarter?"
APJ questions
How do you run outreach in Japan and Korea?
Japan requires consent before advertising email, with limited exceptions, so Greenway leads there with LinkedIn, phone calls by native speakers, introductions through your AWS partner manager, and events. Korea requires prior consent for advertising email, messages and calls, even to businesses, so outreach there starts with introductions, events and LinkedIn, and moves to email or calls once a buyer has agreed to hear from you.
Can Greenway email Australian and New Zealand businesses?
Yes, when consent can be inferred: the work address is published, it carries no statement refusing marketing, and the message relates to the person's role. Every message identifies the sender and offers an unsubscribe.
Does APJ include Greater China?
AWS runs Greater China as its own region, GCR. Mainland China, Hong Kong, and Taiwan have their own page with the languages, channels, and rules for each market.
For AWS Partner Development Managers and Partner Territory Managers
The questions AWS partner teams ask before they introduce a partner. To refer a partner, use the form below or email the partner's name and website.
AWS Partner Intelligence
Find the partners who can win in SMB: assess SMB potential, prioritize recruitment and activation, and pick which partners to put into Greenway. AWS reviewers get read-only access to the dashboard and partner profiles.
Need access? Ask James at Greenway to create your account.
How do I introduce a partner to Greenway?
Use the request form on this page and choose "AWS team member referring a partner", or send the partner's name and website to james@greenway.ai. We run the free readiness report and partner fit score first, then join a call with you and the partner.
Which partners are the best fit?
Partners who already win some SMB customers and want to win more: clear, packaged offers, a lean sales team without SDRs, one SMB champion who will own the work, and a willingness to co-sell through ACE. Referral-only, enterprise-only, and resale-only partners are usually a poor fit.
How are partners scored?
Greenway scores each partner from public evidence on five pillars: proven SMB selling, SMB intent, co-sell readiness, SMB go-to-market fit, and momentum. Every point carries a dated source. The score is Greenway's own estimate, separate from AWS-internal measures such as ACE data or partner tiers.
How will I see the pipeline?
Qualified opportunities are registered in ACE, so they appear in your normal ACE views. Partners in a pilot also get a monthly review with you, covering buyers delivered, reach rate, signal hit rate, opportunities, and wins, and each partner's status.
What do you need from me?
An introduction, the partner's go-to-market plan if you have one, a seat on the kickoff call, and 30 minutes a month for the review. Greenway builds the partner's ideal customer profile from that plan, so the partner fills in nothing new.
Is there a cost to the partner?
Commercial terms depend on the motion, the engagement level, and the number of markets. Selected partners can receive program-funded pilot access. We confirm terms with you and the partner on the first call.
How quickly does a partner see results?
The first high-propensity buyers arrive the morning after kickoff. Reach rate is first read in week two, signal hit rate in week three, days to first pipeline at day 30, and opportunities at day 90.
Can AWS teams and partners use Greenway in Amazon Quick?
Yes. Greenway connects to Amazon Quick through MCP for every partner, so partner sellers can ask about their buyers, replies, and pipeline from the AWS workspace they already use.
How does Greenway protect the partner's reputation and AWS's?
Outreach follows each country's rules, every message offers an opt-out, sending identities and volumes are agreed in advance, and every buyer comes with a sourced reason to talk. Partners send in their own voice or approve every message before it goes out.
Which regions does the program cover?
All five AWS regions: NAMER, LATAM, EMEA, APJ, and GCR (Greater China). Messaging runs in 30+ languages, and the Global Markets level adds native-language callers and a local team in each market.
Request APJ program information
Partners and AWS partner teams use the same form. Send your details and the Greenway partner team will reply within one business day. The first call covers:
- Your free AI readiness report, so you see how buyers and AI answer engines find you today
- Which motion and engagement level fit your team, your markets, and your AWS goals
- Program eligibility for your partner type, region, and country
- A sample of high-propensity buyers from one of your target markets
Prefer email? Write to james@greenway.ai. AWS partner managers can send a partner's name and website to the same address.