Greenway EMEA Partner Program · Europe, the Middle East, and Africa
Grow AWS pipeline across Europe, the Middle East, and Africa, in every buyer's language.
EMEA is dozens of markets, languages, and rulebooks. Greenway finds the SMB and mid-market buyers whose signals show a need you solve, writes outreach in their language and business culture, sets channels to fit each country's rules, and helps you turn replies into ACE opportunities.
- SMB, greenfield, and mid-market contacts
- 270M+SMB, greenfield, and mid-market contacts
- Data points researched on every buyer
- 128+Data points researched on every buyer
- Buying signals watched
- 115+Buying signals watched
- Languages for messaging
- 30+Languages for messaging
What changes when you sell in Europe, the Middle East, and Africa
SMB is 99.8% of EU businesses
Most of every European territory is small and medium businesses, according to the European Commission. Each needs a reason to talk now.
Each country sets its own email rules
Germany requires prior consent for advertising email, even business to business. The UK allows email to corporate addresses with an opt-out. France allows business email that relates to the recipient's job.
Language and formality decide replies
Formal German, warm Italian, short Nordic messages: Global Markets adds native proofreading and callers who work in market hours.
Regulation opens security budgets
NIS2 and DORA changed what many European companies must show, which creates timely openings for security and resilience offers.
Four go-to-market motions in EMEA
Every motion is available in this region. Each program page explains who it is for, what Greenway runs, an example buyer, and the fit check.
- Motion 1 · AWS Partners selling directScaled Partner InitiativeFor AWS consulting partners, MSPs, and SIs selling directly to SMB and mid-market customers who want more AWS pipeline without hiring SDRs.How it runs in EMEA
- Motion 2 · AWS Authorized Distributors and their resellersDistributors and ResellersFor AWS Authorized Distributors who want to know which resellers can win in SMB, recruit new ones, and give the best a daily pipeline engine.How it runs in EMEA
- Motion 3 · AWS Security PartnersSecurity Partner GTMFor AWS Security Partners and managed security providers who want security buyers showing an active buying signal, reached in their own language.How it runs in EMEA
- Motion 4 · Partners selling across countriesGlobal MarketsFor partners selling across several countries who need outreach in the buyer's language, local business norms, native-language callers, and a local team.How it runs in EMEA
How outreach adapts across EMEA
A starting view of language and channel by market. The plan for each market is set with you at kickoff and checked against current local rules.
| Market | Languages | How outreach usually runs |
|---|---|---|
| UK and Ireland | English | Email to corporate addresses with a clear opt-out, plus LinkedIn and phone |
| DACH | German | LinkedIn and phone first; advertising email only with prior consent; formal address throughout |
| France | French | Business email related to the buyer's role, with a simple opt-out, plus LinkedIn and phone |
| Benelux | Dutch, French | LinkedIn and email, Dutch for the Netherlands and Flanders, French for Wallonia and Luxembourg |
| Nordics and Baltics | Swedish, Danish, Norwegian, Finnish, Baltic languages, English | Short, direct messages; English accepted in many tech-savvy companies |
| Spain, Portugal, and Italy | Spanish, Portuguese, Italian | Phone and LinkedIn carry more weight; relationship-led follow-up |
| Central and Eastern Europe | Polish, Czech, Romanian, and others | Local-language messaging and calling in market hours |
| Middle East and GCC | Arabic, English | Phone and LinkedIn, relationship-led, with consent for direct marketing under Saudi and UAE data laws |
| Africa | English, French | Market by market, starting where your AWS customers already are |
A EMEA buyer, as your seller sees it
Every buyer arrives as a signal card your seller can act on in two minutes.
- Signal
- Hiring its first cloud engineer. The lease on its Rotterdam server room ends next spring.
- Need
- Move off on-premises servers before the lease renews, without downtime.
- Buyer
- Operations Director, Kanaal Logistiek B.V., a 120-person regional logistics provider. Email, phone, and LinkedIn attached.
- Your angle
- Lead with a fixed-scope migration assessment timed to the lease, written in Dutch.
Illustrative example. Kanaal Logistiek B.V. is a fictional company.
Four engagement levels
Choose how much of the work Greenway runs. You can move up a level as results come in.
| Done By You | Done With You | Done For You | Done For You + Global Markets | |
|---|---|---|---|---|
| Best for | Partners with their own sellers who need better buyers to call | Partners who want to run outbound with Greenway doing the heavy lifting | Partners who want a full outbound team without hiring one | Partners selling into several countries and languages |
| Buyer research | High-propensity buyers ranked on 128+ data points from 115+ buying signals | Ranked on 128+ data points, signals validated | Ranked on 128+ data points, signals validated and opportunities qualified | Ranked on 128+ data points, checked by people, plus local-market signals |
| Scores on every buyer | Propensity to Buy | Propensity to Buy and Propensity to Convert | Both scores plus opportunity qualification | Both scores plus opportunity qualification |
| Outreach | Greenway drafts, your team sends; email and LinkedIn templates | Messages written by subject experts; Greenway sends email and LinkedIn after you approve | Email, LinkedIn, and phone, in several languages | Adds native-language calling in market hours |
| Replies and meetings | Your team handles replies and calendars | A close note for every positive reply; calendar connected | Greenway qualifies replies and books meetings with a brief for your seller | Greenway qualifies replies and books meetings with a brief for your seller |
| AWS co-sell in ACE | ACE-ready opportunity templates | ACE-ready opportunity templates | Opportunities created in ACE for you | Opportunities created in ACE for you |
| Amazon Quick | Connected through MCP | Connected through MCP | Connected through MCP | Connected through MCP |
| CRM | CSV export | HubSpot export | Salesforce and HubSpot connected | Salesforce and HubSpot connected |
| Onboarding | Self-service | Virtual | In-person kickoff, then virtual | In person, in each market |
| Account team | Dashboard and weekly call | Shared team and weekly report | Dedicated manager and full reporting | Dedicated manager and a local team |
Included at every level
- A partner fit score, so you know which motion suits your team before you start
- High-propensity buyers drawn from 270M+ SMB, greenfield, and mid-market contacts, researched across 128+ data points and 115+ buying signals, with a dated source on every signal
- A free AI readiness report on a 100-point scale, with the fixes that matter first
- Greenway inside Amazon Quick through MCP
- Prospecting templates for email and LinkedIn
- A weekly check-in call and unlimited users
Commercial terms depend on the level, the number of markets, and program eligibility, and are shared on the first call.
Greenway inside Amazon Quick, for every partner
Greenway connects to Amazon Quick through MCP (Model Context Protocol), the open standard Amazon Quick uses to reach outside tools. The connection is included at every engagement level, so every partner's sellers and AWS partner managers can work with Greenway from the AWS workspace they already use.
What sellers and partner managers ask in Amazon Quick
- "Show me today's high-propensity buyers in Germany for our migration offer."
- "Which buyers replied this week, and what signal surfaced each one?"
- "Draft a follow-up in French for the operations director at this account."
- "Which opportunities from Greenway are registered in ACE this quarter?"
EMEA questions
How do you handle GDPR?
Greenway is GDPR compliant. B2B outreach rests on documented legitimate interest where local law allows it, every message offers a simple opt-out, and channels are set per country, such as no advertising email without prior consent in Germany.
Which EMEA languages do you cover?
Greenway writes messaging in 30+ languages, including every major European language, Arabic, Hebrew, and Turkish. At the Global Markets level, native speakers proofread every message and make the calls.
Do you work with EMEA distributors?
Yes. Distributors use Greenway to score their reseller base, recruit new resellers, and give their strongest resellers daily high-propensity buyers, with a monthly review alongside AWS.
For AWS Partner Development Managers and Partner Territory Managers
The questions AWS partner teams ask before they introduce a partner. To refer a partner, use the form below or email the partner's name and website.
AWS Partner Intelligence
Find the partners who can win in SMB: assess SMB potential, prioritize recruitment and activation, and pick which partners to put into Greenway. AWS reviewers get read-only access to the dashboard and partner profiles.
Need access? Ask James at Greenway to create your account.
How do I introduce a partner to Greenway?
Use the request form on this page and choose "AWS team member referring a partner", or send the partner's name and website to james@greenway.ai. We run the free readiness report and partner fit score first, then join a call with you and the partner.
Which partners are the best fit?
Partners who already win some SMB customers and want to win more: clear, packaged offers, a lean sales team without SDRs, one SMB champion who will own the work, and a willingness to co-sell through ACE. Referral-only, enterprise-only, and resale-only partners are usually a poor fit.
How are partners scored?
Greenway scores each partner from public evidence on five pillars: proven SMB selling, SMB intent, co-sell readiness, SMB go-to-market fit, and momentum. Every point carries a dated source. The score is Greenway's own estimate, separate from AWS-internal measures such as ACE data or partner tiers.
How will I see the pipeline?
Qualified opportunities are registered in ACE, so they appear in your normal ACE views. Partners in a pilot also get a monthly review with you, covering buyers delivered, reach rate, signal hit rate, opportunities, and wins, and each partner's status.
What do you need from me?
An introduction, the partner's go-to-market plan if you have one, a seat on the kickoff call, and 30 minutes a month for the review. Greenway builds the partner's ideal customer profile from that plan, so the partner fills in nothing new.
Is there a cost to the partner?
Commercial terms depend on the motion, the engagement level, and the number of markets. Selected partners can receive program-funded pilot access. We confirm terms with you and the partner on the first call.
How quickly does a partner see results?
The first high-propensity buyers arrive the morning after kickoff. Reach rate is first read in week two, signal hit rate in week three, days to first pipeline at day 30, and opportunities at day 90.
Can AWS teams and partners use Greenway in Amazon Quick?
Yes. Greenway connects to Amazon Quick through MCP for every partner, so partner sellers can ask about their buyers, replies, and pipeline from the AWS workspace they already use.
How does Greenway protect the partner's reputation and AWS's?
Outreach follows each country's rules, every message offers an opt-out, sending identities and volumes are agreed in advance, and every buyer comes with a sourced reason to talk. Partners send in their own voice or approve every message before it goes out.
Which regions does the program cover?
All five AWS regions: NAMER, LATAM, EMEA, APJ, and GCR (Greater China). Messaging runs in 30+ languages, and the Global Markets level adds native-language callers and a local team in each market.
Request EMEA program information
Partners and AWS partner teams use the same form. Send your details and the Greenway partner team will reply within one business day. The first call covers:
- Your free AI readiness report, so you see how buyers and AI answer engines find you today
- Which motion and engagement level fit your team, your markets, and your AWS goals
- Program eligibility for your partner type, region, and country
- A sample of high-propensity buyers from one of your target markets
Prefer email? Write to james@greenway.ai. AWS partner managers can send a partner's name and website to the same address.